Senior Global Product Marketing Manager, Consumer Digital
New
J
JobgetherDigital Health
CanadaFull-TimeSenior
Salary144,000 - 180,000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Project Management
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
- 8+ years of experience in product marketing, preferably within consumer technology, digital products, healthcare, or related industries.
- Proven experience leading growth strategies for consumer brands and digital products across global markets.
- Strong understanding of customer research, market analysis, segmentation, positioning, and go-to-market strategy.
- Demonstrated ability to translate complex insights into clear product strategies and actionable business plans.
- Strong analytical and strategic thinking skills with the ability to make data-driven decisions.
- Excellent communication, storytelling, and presentation skills with the ability to influence executive and cross-functional audiences.
- Experience leading cross-functional teams and managing complex initiatives from strategy through execution.
- Strong project management skills with the ability to prioritize competing priorities and deliver results.
- Passion for technology, innovation, and improving healthcare experiences through digital solutions.
- Ability to operate effectively in an ambiguous, fast-paced environment with a proactive and collaborative mindset.
Responsibilities
- Conduct market analysis and customer research to identify trends, opportunities, competitive dynamics, and evolving consumer needs.
- Develop product marketing strategies that define positioning, target audiences, messaging, and market differentiation.
- Create and execute comprehensive go-to-market plans for new digital products, features, and services.
- Drive product adoption, engagement, retention, and expansion through effective lifecycle marketing strategies.
- Develop pricing, placement, and promotional strategies that support business growth and customer value.
- Partner with product, marketing, revenue, engineering, and customer teams to align priorities and execute launches successfully.
- Build product marketing playbooks, frameworks, and processes that support consistent execution across global markets.
- Monitor product performance through key metrics and insights, identifying opportunities for optimization and continued evolution.
- Manage complex projects by prioritizing initiatives, coordinating resources, and ensuring delivery against timelines and business objectives.
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