Product Marketing Manager
New
D
D2LEducation Technology
Remote - CanadaFull-TimeMiddle
Salary$75,000 — $85,000 USD
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Job Details
- Experience
- 3 to 5 years of product marketing experience
- Required Skills
- Project ManagementMarket ResearchSaaS
Requirements
- 3 to 5 years of product marketing experience, preferably in SaaS, education technology, or B2B enterprise software.
- Proven experience positioning, messaging, and launching products across customer segments.
- Strong understanding of go-to-market strategy, customer journeys, and sales enablement.
- Practical experience using AI tools to support research, content creation, and marketing workflows.
- High-impact storytelling skills that connect customer challenges to product value.
- Excellent analytical, organizational, and project management skills.
- Ability to collaborate across cross-functional teams including Product, Sales, and Customer Success.
- Strong judgment in reviewing AI-assisted outputs for accuracy, brand alignment, and quality.
- Growth mindset with a commitment to continuous learning.
Responsibilities
- Develop and execute go-to-market plans for products, features, and services across D2L’s segments.
- Create and maintain value proposition frameworks that connect buyer needs to D2L solutions.
- Translate complex product capabilities and technical concepts into clear, customer-focused narratives.
- Develop sales enablement tools, including battlecards, objection-handling guidance, and product FAQs.
- Monitor market trends, competitive positioning, and buyer needs to inform strategy.
- Measure and report on product marketing activities, launch performance, and sales enablement effectiveness.
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