Content Marketing Specialist - SEO / AEO
New
D
DevsuFintech, B2B SaaS
ColombiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English (C1/C2)
- Experience
- 4+ years in content marketing
- Required Skills
- SEOHubSpotSEMrushAhrefs
Requirements
- 4+ years of experience in content marketing with demonstrated ownership of strategy.
- Fluent English (C1/C2) with a portfolio of published work, ideally in B2B or technical domains.
- Strong SEO expertise (technical and on-page) with tools such as Ahrefs or Semrush.
- Proven AEO capability with an articulable point of view on earning AI answer engine citations.
- Analytics fluency using GA4 and Google Search Console to connect content to funnel outcomes.
- Experience in community and social lead-gen to organically build and convert audiences.
- Proficiency in using AI content tools with a disciplined human-in-the-loop process.
- Editorial rigor with the ability to independently manage a content calendar.
- Experience with email marketing platforms like HubSpot or Marketo is a plus.
- Familiarity with the U.S. financial services, fintech, or B2B SaaS industries is preferred.
Responsibilities
- Design and execute original, research-backed content programs, including annual industry surveys and flagship reports.
- Manage end-to-end SEO and AEO strategy to secure search visibility and citations in AI platforms like ChatGPT and Perplexity.
- Write conversion-focused website, landing-page, and email copy across various CMS platforms.
- Develop and grow organic social media communities on platforms like LinkedIn and Reddit for lead generation.
- Utilize AI tools for content production while maintaining strict human oversight for fact-checking and brand voice.
- Analyze performance data in GA4 and Search Console to prioritize content efforts and report on key KPIs.
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