Content & SEO Specialist
New
W
WatiB2B SaaS Martech
Mexico. Brazil. Argentina. ColombiaFull-Time
Salary not disclosed
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Job Details
- Languages
- Spanish, Portuguese, English
- Required Skills
- Content creationSEOSEMrushAhrefs
Requirements
- Experience in B2B SaaS or martech.
- Fluent in English (required).
- Spanish & Portuguese speaker (required).
- Prior experience in content creation, copywriting, and on-page SEO.
- Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Google Search Console).
- Experience with email marketing and automation platforms.
- Familiarity with building landing pages (LP builder / CMS tools).
- Analytical mindset and ability to connect content production to business metrics.
- Experience producing content for multiple Latin American markets (ES-LATAM and PT-BR) (nice to have).
- Knowledge of the WhatsApp automation / conversational AI market (nice to have).
Responsibilities
- Plan, write, and edit blog content, including editorial topics aligned with SEO strategy and the marketing funnel.
- Conduct keyword research and on-page SEO optimization, ensuring content is discovered organically by the target audience.
- Create and manage email marketing flows, including lead nurturing and institutional communications.
- Develop market educational content with the Customer Success and Sales teams, turning Wati as a Thought Leadership & Brand Educator.
- Create and optimize landing pages focused on conversion, aligned with acquisition and lead generation campaigns.
- Monitor content performance (organic traffic, rankings, engagement) and adjust strategy based on data.
- Collaborate with Performance Marketing, Design, and Product teams to ensure message and brand consistency.
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