Head of Growth / Growth Lead
New
A
Abacus SchoolEdTech
Russia, Ukraine, Belarus, Kazakhstan, Georgia, Armenia, and other countries within the GMT+2 to GMT+5 time zones., GMT+2 to GMT+5Full-TimeLead
Salary not disclosed
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Job Details
- Languages
- English (B2+), Russian
- Required Skills
- Google AnalyticsCRM
Requirements
- Proven experience as a Head of Growth, Growth Lead, or Head of Performance.
- Experience leading and managing a team of 10–15 people.
- Track record of managing advertising budgets of $30,000+ per month.
- Demonstrated success in scaling B2C marketing efforts.
- Strong hands-on experience in Performance Marketing (Meta Ads, Google Ads).
- Deep understanding of marketing analytics and metrics (CAC, ROMI, CPL, conversions).
- Experience managing both external contractors and internal teams.
- English proficiency at B2 level or higher.
- Fluency in Russian.
- Experience in the EdTech industry (nice to have).
- Experience working across international markets (nice to have).
- Proven experience building and scaling CRM marketing (nice to have).
Responsibilities
- Manage the internal marketing team, external contractors, and advertising budget.
- Scale high-performing channels while testing and launching new acquisition channels.
- Build and optimize CRM marketing to nurture leads and maximize lifetime value.
- Execute A/B tests on landing pages, offers, and entire sales funnels.
- Analyze growth experiments to continuously improve CAC, CPL, ROMI, and conversion rates.
- Collaborate with the Sales department to improve funnel efficiency.
- Define team structure, set KPIs, and participate in hiring.
- Develop and execute a comprehensive Growth Roadmap.
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