Associate Director, Paid Social
New
T
The ShelfInfluencer Marketing
United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 4–6+ years
- Required Skills
- Digital Marketing
Requirements
- 4–6+ years of paid social experience.
- At least 1–2 years at or approaching the Associate Director level.
- Expert-level fluency in Meta and TikTok Ads Manager.
- Experience with YouTube and Pinterest is a strong plus.
- Strategic thinker capable of hands-on execution within Ads Manager.
- Exceptional client communication skills with the ability to distill complex data.
- Strong written storytelling skills for recaps, strategy memos, and QBR decks.
- Proactive, autonomous work style.
- Experience with measurement and attribution frameworks (brand lift, sales lift, search lift, e-commerce) is a plus.
Responsibilities
- Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
- Own campaign architecture, full-funnel structure, audience strategy, and budget allocation.
- Build and drive testing roadmaps involving creative, audience, bidding, and landing page hypotheses.
- Serve as a primary client contact, running performance calls and proactively communicating wins, risks, and recommendations.
- Translate campaign data into strategic storytelling for monthly recaps, QBRs, and performance narratives.
- Collaborate cross-functionally with creative, analytics, and internal leads on integrated growth programs.
- Contribute to pitches and new business for performance media influencer campaigns.
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