Growth Strategy Lead
New
O
OLIVERMarketing
Remote - Minneapolis, MNFull-TimeSenior
Salary127,500 - 142,500 USD per year
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Job Details
- Required Skills
- Data AnalysisCRMA/B testing
Requirements
- Proven experience in a senior growth, strategy, planning, or integrated marketing role.
- Deep expertise in CRM, email, and lifecycle growth in complex, multi-program environments.
- Experience with enterprise marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Eloqua).
- Strong working knowledge of paid social, organic social, owned content, or performance marketing.
- Fluent in funnel metrics, experimentation, cohort/retention analysis, and CAC/LTV thinking.
- Strong analytical capability with performance data, attribution modelling, and A/B testing.
- Strategic command of AI and data-driven platforms for content optimization and discovery.
- Strong communication skills for presenting to senior stakeholders.
- Collaborative mindset to coordinate across creative, CRM, and delivery teams.
Responsibilities
- Own end-to-end CRM and email growth strategy, including lead nurture, application, and enrollment journeys.
- Define and maintain audience segmentation, personalization, and lifecycle contact architectures.
- Develop experimentation and optimization roadmaps, including A/B testing and conversion analysis.
- Provide growth direction across paid social, organic social, web, and performance marketing.
- Translate performance data and market insights into actionable creative direction and content priorities.
- Use AI tools to accelerate research, strategy, and growth planning while maintaining human judgment.
- Contribute growth narratives and performance recommendations to senior client stakeholders.
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