Associate Director of Product Marketing, ICHRA
New
O
OscarHealth Insurance
This is a remote position, open to candidates who reside in: Atlanta, GA.Full-TimeManager
Salary$147,549 - $193,658 per year
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Job Details
- Experience
- 7+ years of professional experience
- Required Skills
- Project Management
Requirements
- 7+ years of professional experience in product marketing, brand strategy, B2B enablement, or growth marketing.
- Bachelor's degree or 4 years of relevant experience.
- Minimum 3+ years of experience leading GTM campaign execution in health insurance, FinTech, or digital consumer health.
- Track record managing project timelines and creative assets under strict deadlines.
- Experience supporting B2B broker networks or employer benefit administration platforms (preferred).
- Experience working inside a health insurance carrier (Payer) or digital healthcare startup (preferred).
- Understanding of health insurance plan structures, quoting engines, or ICHRA reimbursement guidelines (preferred).
- Familiarity with MarTech technology (preferred).
Responsibilities
- Translate technical plan features and regulatory structures into core value propositions and strategic positioning frameworks.
- Architect Modular Messaging Banks and value narratives tailored to brokers, employers, and employees.
- Execute localized launch strategies and lead-nurture campaign mechanics.
- Train and equip internal sales teams, broker networks, and general agencies with updated materials.
- Project manage day-to-day product lifecycles and county expansions as the primary interface between Product and Sales.
- Track, synthesize, and report on core campaign metrics such as quote volumes and web tool adoption.
- Ensure all customer-facing documentation adheres to brand integrity and state healthcare regulations through Legal and Compliance reviews.
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