Product Marketing Manager
New
A
appflameIT / Product Development
Kyiv, Ukraine; UkraineFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English at B2 level or higher
- Experience
- 1+ year
- Required Skills
- Data AnalysisMarket ResearchA/B testing
Requirements
- 1+ year of relevant work experience.
- English at B2 level or higher.
- Strong analytical skills with a data-driven approach.
- Solid understanding of core performance marketing metrics (CAC, LTV, ROAS, CPA, conversion rate).
- Understanding of web funnel mechanics: structure, testing logic, and conversion drivers.
- Ability to conduct structured research.
- Ability to work independently and prioritize with minimal ramp-up time.
Responsibilities
- Own the full funnel from first screen to purchase: identify and fix conversion bottlenecks, propose and validate optimization hypotheses.
- Design and build new funnels using our no-code funnel builder, and launch traffic on them.
- Plan, run, and analyze A/B tests to increase user engagement and funnel efficiency.
- Conduct market and competitor research to identify product and funnel improvement opportunities.
- Cooperate closely with the team (marketing, designers, creatives) for fast implementation of changes, writing clear briefs where design input is needed.
- Monitor core performance metrics and run structured experiments.
- Prioritize tests by impact and speed; document insights and reduce time to launch.
- Deliver clear performance updates: what works, what doesn't, what scales, what gets cut.
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