Campaign Marketing Specialist
New
B
BounteousDigital Transformation
United StatesFull-TimeMiddle
Salary85,000 - 95,000 USD per year
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Job Details
- Experience
- 2–5 years
- Required Skills
- Project ManagementMicrosoft ExcelLead GenerationPowerPoint
Requirements
- 2–5 years in digital transformation consulting or a digital agency
- Experience driving leads and planning marketing activities
- Exceptional written and verbal communication skills
- Great project management skills
- Strong interpersonal skills and ability to build relationships internally and with partner/sales contacts
- Highly organized with strong attention to detail
- Excellent computer skills, including Excel and PowerPoint
- Experience with Anthropic's Claude and OpenAI's ChatGPT
- Knowledge of email marketing and web analytics is preferred
- Marketing, business, or communications degree preferred
Responsibilities
- Support marketing initiatives with the planning, execution, and tracking of programs such as email campaigns, events, social media, and content marketing for key enterprise service offerings
- Generate leads and opportunities through high-quality marketing events such as conferences, webinars, and in-market events
- Perform post-event outreach, follow-ups, and recaps
- Develop content and perform outreach to drive event attendance, in collaboration with internal stakeholders and external partners
- Highlight joint offerings and success stories by coordinating press releases, case studies, sales materials, award applications, and other marketing collateral
- Maintain content calendars and collaborate with product SMEs on blogs and white papers
- Continuously test, learn, and optimize programs with the latest AI tools, and update workflows to improve performance and ROI
- Establish a regular reporting cadence with stakeholders to communicate campaign results, measure performance against goals, and align on next steps
- Identify industry trends and review analyst reports to share insights with the broader team
- Coordinate with external partner stakeholders and representatives as needed
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