Sr. Marketing Specialist (ABM)
New
B
BounteousDigital Transformation
United StatesFull-TimeSenior
Salary85,000 - 95,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Required Skills
- Project ManagementCRMData analytics
Requirements
- Strong experience in B2B demand generation or account-based marketing.
- Hands-on experience with ABM platforms, CRM, and marketing automation tools.
- Experience with AI tools including Anthropic’s Claude and OpenAI ChatGPT.
- Solid understanding of B2B buying groups and complex sales cycles.
- Comfortable operating at both strategic and tactical levels.
- Strong project management and cross-functional collaboration skills.
- Data-driven mindset with experience interpreting performance insights.
- Clear communicator who thrives in fast-paced, team-oriented environments.
Responsibilities
- Execute multi-channel ABM campaigns aligned to priority accounts, buying groups, and growth objectives.
- Partner closely with sales and field marketing to align on account selection, campaign timing, and activation plans.
- Design and run 1:1, 1:Few, and 1:Many ABM programs using personalized digital, content, and paid tactics.
- Translate sales insights, intent signals, and performance data into targeted messaging and campaign adjustments.
- Coordinate campaign planning, creative development, and execution with internal teams and agency partners.
- Manage and optimize paid campaigns across social, search, display, and intent-based platforms.
- Ensure digital ABM efforts are well coordinated with offline field and event initiatives.
- Maintain accurate account lists and segmentation using firmographic, technographic, and intent data.
- Monitor account-level engagement, conversion, and pipeline influence through dashboards and reporting.
- Continuously test, learn, and optimize programs with the latest AI tools and update workflows.
View Full Description & ApplyYou'll be redirected to the employer's site
