Sr. Account-Based Marketing Specialist
A
AledadeHealthcare Marketing
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- At least 6 years
- Required Skills
- SalesforceLead GenerationCRM
Requirements
- Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field.
- At least 6 years of experience in sales, business development, or related roles in the healthcare industry.
- Proven track record in leveraging account-based marketing tactics within complex sales environments.
- Strong understanding of healthcare market dynamics and value-based care models.
- Experience with CRM systems (e.g., Salesforce).
- Experience with sales cadence software (e.g., Outreach).
- Exceptional communication and negotiation skills.
- Strong organization and time management abilities.
- Valid driver’s license.
- Ability to travel via plane as needed.
Responsibilities
- Direct the development and continuous improvement of integrated marketing campaigns using analytical skills.
- Lead comprehensive analysis of target accounts to identify business opportunities and craft penetration strategies.
- Prioritize accounts, allocate marketing resources, and establish engagement protocols.
- Develop content strategies and tactical plans tailored to complex buying committees.
- Establish success criteria, evaluate campaign effectiveness, and report performance against KPIs.
- Identify, engage, and map key stakeholders using persona mapping and market research.
- Design and enforce protocols for CRM documentation and lead transitions to streamline business development.
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