Senior Media Buyer (Paid Search)
New
J
JobgetherMarketing / DTC
Based in United StatesFull-TimeSenior
Salary$150K–$250K per year, including equity
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisCompliance
Requirements
- Proven experience personally managing Google Ads accounts with £1M+/month in spend at scale.
- 5+ years of hands-on Google Ads experience across Search, Performance Max, Shopping, YouTube, and Demand Gen.
- Strong understanding of campaign structures, bidding strategies, attribution, keyword management, feed optimization, and search intent.
- Demonstrated success scaling DTC consumer brands while maintaining strong CAC, LTV, and profitability metrics.
- Experience operating directly inside advertising platforms.
- Ability to optimize campaigns using data-driven decision-making and structured experimentation.
- Strong knowledge of paid search metrics, forecasting, reporting, and performance analysis.
- Experience writing conversion-focused ad copy and collaborating with landing page and CRO teams.
- Strong understanding of compliance-driven advertising environments, especially in healthcare or regulated products.
Responsibilities
- Take full ownership of Google Ads operations, including Search, Performance Max, Shopping, YouTube, and Demand Gen campaigns.
- Develop and execute strategies to significantly scale paid search investment while maintaining target CAC and profitability goals.
- Optimize campaign performance through keyword research, match type strategy, bidding strategies, negative keywords, audience management, and quality score improvements.
- Manage and improve tCPA campaigns by identifying scaling opportunities without compromising efficiency.
- Increase Search Absolute Top Impression Share through effective budget allocation, bidding, and campaign optimization.
- Ensure advertising activity remains compliant with healthcare advertising regulations and platform policies.
- Collaborate with creative, conversion rate optimization, and product teams to improve the full customer acquisition journey.
- Analyze performance data, create forecasts, and provide clear reporting and recommendations to leadership.
View Full Description & ApplyYou'll be redirected to the employer's site
