Senior Paid Social Manager
New
T
The ShelfInfluencer Marketing
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 3–5+ years
- Required Skills
- Data Analysis
Requirements
- 3–5+ years of hands-on paid social experience.
- Expert-level Meta and TikTok platform fluency.
- Experience with YouTube and Pinterest (a plus).
- Strong analytical instincts to read performance, form hypotheses, take action, and document findings.
- Detail-oriented with a track record of error-free execution across complex account structures and larger budgets.
- Proactive and autonomous work style, surfacing issues and bringing solutions.
- Experience with measurement and attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) (a plus).
Responsibilities
- Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
- Own campaign builds, launches, QA, ongoing optimization, and budget pacing from start to finish.
- Implement data-driven optimizations across creative, audiences, structure, and bidding with clear documentation of rationale.
- Serve as a primary client contact to run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations.
- Write clear, compelling performance recaps and updates that translate data into business-relevant narratives.
- Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs.
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