Director of Paid Media
New
C
Carr Talent AcquisitionPerformance Marketing
This is a fully remote opportunity for candidates located within the United States.Full-TimeDirector
Salary$160k - $175k Base Salary. Performance-based bonus opportunities = On-Target-Earnings (OTE) of $200k+
Apply NowOpens the employer's application page
Job Details
- Experience
- 8+ years
- Required Skills
- Project ManagementLead GenerationData analytics
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- 8+ years of hands-on performance marketing experience with increasing leadership responsibility.
- Proven success managing $20M+ annual paid media budgets with strong ROAS and customer acquisition performance.
- Extensive expertise managing Meta Ads and Connected TV (CTV) campaigns at scale.
- Strong experience with Paid Search, Native Advertising, Display, and other digital acquisition channels.
- Experience leading creative teams responsible for content strategy, ad production, editing, testing, optimization, and performance measurement.
- Proven background within lead generation businesses that invest heavily in acquiring their own customers—not agency-side marketing.
- Deep understanding of attribution, conversion tracking, analytics, forecasting, and performance reporting.
- Demonstrated ability to build scalable marketing systems, testing frameworks, and operational processes.
Responsibilities
- Own the strategy, execution, optimization, and scaling of a $20M+ annual paid media budget across Meta, CTV, Paid Search, Native, Display, and emerging channels.
- Remain highly hands-on within advertising platforms, personally monitoring campaign performance and driving optimization efforts.
- Lead and mentor the creative team responsible for ad copy, video production, graphic design, editing, messaging, and campaign execution.
- Ensure all creative initiatives are driven by measurable performance, testing frameworks, and return on investment.
- Build structured experimentation programs that continuously improve creative performance, lead quality, and customer acquisition costs.
- Develop scalable marketing systems for campaign launches, QA, reporting, forecasting, budgeting, and operational excellence.
- Partner cross-functionally with executive leadership to align paid media strategy with overall business objectives.
- Develop executive dashboards and reporting that clearly communicate campaign performance, business impact, and future growth opportunities.
- Identify new acquisition channels, audience opportunities, and scaling strategies while maintaining profitability and efficiency.
View Full Description & ApplyYou'll be redirected to the employer's site
