Sr. Director, Media Strategy
New
N
NutrafolHealth Wellness
Fully remote work experienceFull-TimeDirector
Salary$190,000 — $210,000 USD
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Job Details
- Experience
- 12+ years
- Required Skills
- Microsoft ExcelData analytics
Requirements
- 12+ years of experience in media strategy, brand marketing, or growth marketing.
- Experience working in an eCommerce/DTC company.
- Expertise in upper- and mid-funnel media planning (video, CTV, audio, OOH, influencer, partnerships).
- Familiarity with brand research tools (Ipsos, Numerator, Muck rack, Circana, and Hootsuite).
- Understanding of MMM, MTA, and incrementality testing.
- Demonstrated ability to design innovative sponsorships and partnerships.
- Leadership experience managing and developing high-performing teams.
- Proven track record of marrying brand media with performance marketing.
- Exceptional proficiency with Microsoft Excel and analyzing large data sets.
- Strong quantitative and analytical skills with understanding of CPA, CPM, CTR, CVR, CPL.
Responsibilities
- Define and lead upper- and mid-funnel media strategies to build brand equity and fuel acquisition.
- Manage multi-million-dollar media budgets across video, CTV, OOH, social, influencer, and podcasts.
- Partner with Data & Analytics to translate MMM, MTA, and incrementality studies into strategy.
- Establish media investment frameworks aligned with brand health and growth KPIs.
- Collaborate with Creative and Performance Marketing to optimize storytelling and full-funnel efficiency.
- Lead and mentor a team of Media Managers and Analysts.
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