Digital Media Specialist
A
Animal Legal Defense FundAnimal Protection
Remote (U.S. Based)Full-TimeMiddle
Salary71,509 - 79,036 USD per year
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Job Details
- Experience
- Minimum of 3 years of digital communications and production experience.
- Required Skills
- DrupalHTMLCSSJavascriptSalesforceGoogle AnalyticsSEOWordPress
Requirements
- Bachelor’s degree in communications, marketing, or related field (or 3 years additional relevant experience).
- Minimum 3 years of digital communications and production experience.
- Proficiency with CMS platforms, specifically WordPress and Drupal.
- Proficiency in HTML.
- Proven experience with paid digital advertising campaigns.
- Knowledge of SEO best practices.
- Experience with data analytics platforms like Google Analytics and Tag Manager.
- Demonstrated attention to detail and ability to manage multiple projects.
- Ability to travel periodically (estimated 1-3 trips annually).
- Experience with CSS and JavaScript (preferred).
- Experience with Salesforce integration (preferred).
- Familiarity with Adobe Creative Suite, Microsoft SharePoint, and Asana (preferred).
Responsibilities
- Publish and maintain content on ALDF websites and action centers.
- Manage digital media library assets and ensure quality standards.
- Monitor website performance and UX using Google Analytics and Tag Manager.
- Create and implement digital advertising strategies across social media and Google Ads.
- Coordinate ad copy, creative briefs, and audience targeting for campaigns.
- Track campaign performance, conversions, and ROI.
- Provide technical support for intranet and digital marketing integrations.
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