Creative Marketing Manager
I
iSpeedToLeadPerformance Marketing
Ukraine, Serbia, Romania, United States, United Kingdom, PolandFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- Data Analysis
Requirements
- Proven experience in performance marketing and creative production.
- Strong understanding of ad creative principles such as clear messaging, strong hooks, and ICP focus.
- Ability to evaluate performance using metrics like CTR, CPA, ROAS, conversion rate, and view rate.
- Experience identifying customer pain points using ICP, buyer persona, or Jobs-to-be-Done frameworks.
- Ability to move fast and iterate quickly based on data.
- Advanced proficiency in English.
- AI-first mindset utilizing tools for research, ideation, and production.
Responsibilities
- Turn marketing hypotheses into testable ad creatives quickly.
- Produce clear, focused messaging tailored to specific audience segments.
- Continuously test, analyze, and optimize creatives based on performance data.
- Identify why creatives win or fail and double down on what works.
- Collaborate with marketing and related teams to align on strategy and execution.
- Ensure each creative has a clear goal, audience, and measurable outcome.
- Scale successful concepts and eliminate underperforming ones quickly.
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