Lifecycle & CRM Manager - LATAM
B
BinanceFintech / Blockchain
Brazil, Sao Paulo / Mexico, Mexico City / Argentina, Buenos AiresFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- Over 7 years of experience in the internet industry, with more than 3 years in senior user growth roles.
- Required Skills
- Data AnalysisCRMA/B testing
Requirements
- Proven track record of successful growth from zero to one or one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase.
- Over 7 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
- Experience individually leading growth projects, operations, or campaigns with systematic frameworks and methodology.
- In-depth understanding of operational methodologies, including A/B testing, funnel analysis, and custom strategies.
- Knowledge and experience using marketing automation platforms and tools.
- Strong data-driven thinking with the capability to establish and improve data monitoring and analysis systems.
- Ability to identify issues through data and propose corresponding solutions.
- Strong familiarity with working with various product business units and ability to comprehend user preferences and pain points.
Responsibilities
- Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns, and targeted engagement strategies to improve activation and FTT conversion rates.
- Build a comprehensive user lifecycle management system and segmentation framework to enhance engagement and repeat purchase frequency through membership programs, point systems, and gamification.
- Design and optimize user referral and viral growth mechanisms to drive organic growth.
- Lead A/B testing and user segmentation strategies to implement refined operations and optimize resource allocation.
- Collaborate with teams across the organization to ensure smooth execution of lifecycle marketing strategies and campaigns.
- Utilize strong logical thinking and data analysis skills to uncover business insights and develop data-driven solutions.
- Stay well-informed on business unit products, features, user preferences, and pain points.
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