Head of Growth Marketing
New
N
NectirEducation Technology
United StatesFull-TimeManager
Salary$162K - $198K
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- SEO
Requirements
- 5+ years in enterprise B2B growth marketing or demand generation.
- Proven track record of generating qualified pipeline.
- Experience marketing to higher education institutions and understanding their buying processes.
- Proven success building and executing account-based marketing (ABM) programs.
- Strong written communication skills for diverse formats like emails and white papers.
- Highly analytical with experience owning dashboards and measuring campaign performance.
- Familiarity with Answer Engine Optimization (AEO) and AI search visibility strategies.
- Background in SEO, content marketing, and thought leadership programs.
- Experience scaling marketing at a startup or high-growth technology company.
Responsibilities
- Own lead generation strategy across inbound and outbound channels, with qualified meetings booked as the primary KPI.
- Build and execute account-based marketing (ABM) campaigns targeting strategic accounts in higher education.
- Partner with Sales to create personalized outreach campaigns that accelerate target accounts through the funnel.
- Design multi-channel campaigns combining email, LinkedIn, digital advertising, direct mail, webinars, and conference marketing.
- Develop and execute integrated marketing campaigns positioning Nectir as a thought leader in AI for higher education.
- Produce high-quality content including case studies, white papers, and research reports.
- Develop and execute an Answer Engine Optimization (AEO) strategy to ensure Nectir content is surfaced by AI-powered platforms.
View Full Description & ApplyYou'll be redirected to the employer's site
