Senior Campaign Manager, Email Marketing & SMS
New
Remote opportunities available for candidates residing in eligible U.S. statesFull-TimeSenior
Salary95,000 - 105,000 USD per year
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Job Details
- Experience
- Minimum of 3 years of experience in technical email marketing
- Required Skills
- Google AnalyticsCRMHubSpot
Requirements
- Minimum of 3 years of experience in technical email marketing, preferably within eCommerce or agency environments.
- Strong expertise with email and SMS platforms such as Klaviyo, Attentive, Postscript, HubSpot, Mailchimp, or similar marketing automation solutions.
- Demonstrated success managing lifecycle marketing programs with measurable business impact and revenue-driving results.
- Solid understanding of digital marketing principles, customer journey optimization, segmentation strategies, and omnichannel marketing best practices.
- Strong analytical capabilities with experience interpreting campaign performance data and translating findings into actionable recommendations.
- Excellent verbal and written communication skills, with the confidence to present strategic recommendations to senior leaders and executive stakeholders.
- Exceptional organizational and project management abilities, capable of handling multiple priorities in a fast-moving environment.
- High attention to detail and a proactive approach to problem-solving, with the ability to work independently and navigate ambiguity effectively.
- Strategic, collaborative, and innovative mindset with a strong commitment to continuous improvement and team success.
- Comfortable working remotely and spending extended periods using computer-based tools and technologies.
Responsibilities
- Lead the end-to-end management of large-scale email and SMS campaigns, ensuring seamless execution and alignment with customer lifecycle and segmentation strategies.
- Develop and implement advanced audience targeting initiatives using customer data, behavioral insights, and predictive analytics to improve engagement and conversion outcomes.
- Monitor campaign performance through KPI analysis, continuously testing and optimizing strategies to maximize click-through rates, conversion metrics, retention, and recurring revenue growth.
- Conduct thorough quality assurance processes to ensure flawless campaign delivery and quickly resolve technical issues related to marketing platforms and integrations.
- Perform competitive research to identify opportunities related to messaging, promotional strategies, audience segmentation, and campaign timing.
- Utilize marketing automation and CRM platforms to generate actionable insights and improve campaign effectiveness.
- Analyze customer and campaign data across multiple channels to identify trends, uncover opportunities, and support long-term growth initiatives.
- Serve as the primary point of contact for client accounts, maintaining strong relationships through regular communication, strategic presentations, and executive-level stakeholder management.
- Partner closely with commercial teams by providing strategic guidance, supporting sales initiatives, participating in client demos, and helping identify high-potential opportunities.
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