Senior Analyst, Advertising Insights & Strategy
New
M
MediaRadarAdvertising Intelligence
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 3–5+ years of experience
- Required Skills
- Market ResearchData visualization
Requirements
- Bachelor’s degree in Marketing, Business Analytics, Media/Communications, or a related field.
- 3–5+ years of experience in advertising analytics, consulting, market research, media agency strategy, or competitive intelligence.
- Strong command of advertising metrics and media performance analytics.
- Proficiency with ad intelligence and data visualization tools.
- Excellent communication skills with the ability to lead client conversations and present to senior stakeholders.
- High attention to detail and a structured problem-solving approach.
- Ability to manage multiple priorities effectively.
- Deep financial sector expertise preferred (e.g., Business Banking, Credit Cards, Wealth Management).
- Experience synthesizing macro-level consumer insights and audience acquisition trends.
Responsibilities
- Partner with clients and commercial teams to deliver tailored analytics solutions supporting strategic objectives.
- Conduct in-depth analyses of competitive advertising activity across current and emerging media channels.
- Customize, normalize, and transform complex datasets to produce clear narratives and actionable insights.
- Design and oversee advanced reporting, including landscape analyses and share-of-spend reports.
- Serve as the primary point of contact for client stakeholders in research and competitive intelligence teams.
- Lead presentations and consultation sessions to deliver insights and identify business priorities.
- Collaborate with account and product teams to communicate client feedback and influence roadmap priorities.
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