Director of Marketing
I
iLawyer MarketingDigital Marketing
United StatesFull-TimeDirector
Salary$135,000 - $150,000
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Job Details
- Experience
- 7+ years
- Required Skills
- Adobe Creative SuiteFigmaSEODigital MarketingCanvaCRM
Requirements
- 7+ years of progressive marketing experience leading both strategy and execution.
- Experience in B2B, agency, or professional services environments.
- Experience marketing digital services such as SEO, paid media, website strategy, or AI search optimization.
- Experience building and running outbound programs, including targeted account lists and cold email or LinkedIn sequences.
- Experience with inbound demand generation.
- Ability to define and track shared marketing and sales metrics like MQLs, SQLs, pipeline contribution, and win rates.
- Excellent writing and storytelling skills.
- Strong design sense with hands-on skill in tools like Canva, Adobe Creative Suite, or Figma.
- Knowledge of emerging marketing technology and platforms, including AI tools.
- Experience marketing to legal buyers is a strong plus.
Responsibilities
- Build and execute a marketing strategy tied directly to pipeline, new client acquisition, expansion opportunities, and MRR growth.
- Develop integrated inbound and outbound campaigns, including targeted account lists, email and LinkedIn sequences, and prospecting cadences.
- Partner closely with sales leadership on targeting, follow-up, and campaign-to-close performance, and align on shared metrics (MQLs, SQLs, pipeline contribution, win rates).
- Own brand, social, and content strategy, including LinkedIn and a consistent content engine across case studies, webinars, email, and thought leadership.
- Direct creative and design work, such as presentations, landing pages, and campaign assets, using tools like Canva, Adobe Creative Suite, or Figma.
- Build a disciplined marketing calendar and manage CRM segmentation, campaign automation, and reporting.
- Stay ahead of emerging marketing technology and platforms, including AI tools, to improve results.
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