Director of Content Marketing
New
United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- Digital Marketing
Requirements
- Bachelor’s degree in Business, Marketing, Communications, Journalism, or a related field, or equivalent professional experience.
- 8+ years of experience in content marketing, preferably within a B2B, healthcare, technology, or similar environment.
- Proven experience building and executing content strategies that contribute to pipeline growth and revenue objectives.
- Strong understanding of performance marketing, demand generation, and content optimization strategies.
- Deep knowledge of digital marketing channels, particularly LinkedIn and content distribution strategies.
- Experience using AI tools to improve content workflows, productivity, and marketing effectiveness.
- Strong analytical skills with the ability to translate performance data into strategic recommendations.
- Demonstrated experience leading cross-functional initiatives and influencing senior stakeholders.
- Ability to create compelling narratives and communicate complex topics clearly.
- Experience with healthcare, life sciences, pharmaceutical marketing, healthcare professionals (HCP) audiences, or healthcare media is preferred.
Responsibilities
- Define and own a content marketing strategy aligned with organizational objectives, revenue goals, and audience needs.
- Build and maintain a long-term content roadmap supporting brand growth, demand generation, and customer lifecycle initiatives.
- Establish scalable content frameworks, processes, and best practices to improve efficiency and consistency.
- Oversee the creation and distribution of multi-channel, multi-format content across marketing programs.
- Develop content performance strategies and KPI frameworks tied to engagement, pipeline, and revenue impact.
- Analyze content performance, attribution data, and audience insights to continuously optimize strategies.
- Partner with Demand Generation, Sales, Product Marketing, Product, Customer Success, and executive stakeholders to align messaging and business goals.
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