Digital Marketing Specialist
New
L
Law Offices of Sabrina LiLegal Services
Philippines. Malaysia. Taiwan. ChinaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- Minimum 5 years of experience
- Required Skills
- Google AnalyticsSEOWordPressHubSpotSEMrushAhrefs
Requirements
- Minimum 5 years of experience in digital marketing with strong hands-on PPC and SEO experience.
- Proven track record of managing and optimizing paid advertising campaigns.
- Experience with Google Ads, Google Analytics (GA4), and Google Search Console (GSC).
- Experience with SEO tools such as Ahrefs or SEMrush.
- Experience managing email marketing campaigns using tools like Mailchimp, HubSpot, or Klaviyo.
- Understanding of keyword strategy, bidding models, and conversion tracking.
- Experience with technical SEO including indexing, page speed, and crawlability.
- Familiarity with CMS platforms such as WordPress, Webflow, or Shopify.
- Strong analytical skills with the ability to interpret performance data.
- Experience managing marketing budgets and performance-driven campaigns.
Responsibilities
- Develop and execute PPC and SEO strategies aligned with business and lead generation goals.
- Plan, launch, manage, and optimize paid campaigns across platforms such as Google Ads and social media.
- Manage technical and content-focused SEO initiatives including link-building and site structure optimization.
- Support website revamp and optimization projects to improve UX and performance.
- Plan, create, and manage email marketing campaigns and lead nurturing sequences.
- Analyze campaign data to optimize ROI, conversion rates, and user journeys.
- Manage marketing budgets, forecasting, and reporting.
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