Head of International Marketing
New
T
The Quality Group GmbHSports nutrition
Germany, remoteFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- Minimum 7 years
- Required Skills
- Data Analysis
Requirements
- Minimum 7 years of experience in marketing within FMCG or consumer lifestyle brands.
- Strong local activation and regional management exposure.
- Proven track record in brand building.
- Hands-on experience in performance marketing (lower funnel) and influencer marketing.
- Strong understanding of product and category storytelling.
- Data-driven mindset with the ability to translate insights into growth decisions.
- Highly ambitious and thrive in a fast-moving, high-performance environment.
- Hands-on, entrepreneurial approach.
- Genuine team player who brings energy, collaboration, and drive to every project.
- Deep understanding of consumer behavior, culture, and digital engagement.
- Passion for sports, performance, and the lifestyle that defines ESN’s community.
Responsibilities
- Define brand positioning per market, balancing global consistency with local relevance.
- Develop and execute the omni-channel marketing activation plan to drive customer acquisition and retail growth.
- Build brand heat through local activations, content, and collaborations with world-class athletes and creators.
- Drive impactful D2C marketing and performance initiatives to grow traffic, conversion, and loyalty.
- Identify which content, creators, and channels best engage consumers and strengthen the brand.
- Partner with local markets to capture consumer insights and accelerate growth.
- Ensure seamless brand experience across e-commerce, retail, and social touchpoints.
- Lead a small team of 1-2 directly and indirectly guide and lead 10+ people in markets and in HQ.
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