Director of Paid Media, Performance Video
New
L
Launch PotatoDigital Media
Halifax, Canada (remote); Mississauga, Canada (remote); Montreal, Canada (remote); Ottawa, Canada (remote); Quebec, Canada (remote); Toronto, Canada (remote); Vancouver, Canada (remote); Victoria, Canada (remote)Full-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8+ years managing high-growth performance marketing portfolios; 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year.
- Required Skills
- Google AnalyticsMicrosoft ExcelLead GenerationLooker
Requirements
- 8+ years of experience managing high-growth performance marketing portfolios.
- 3+ years managing and scaling YouTube, Meta, or TikTok portfolios with $20M+/year budgets.
- Proven experience scaling performance video in lead gen niches like insurance or financial services.
- Hands-on expertise building campaigns directly within advertising platforms.
- Strong analytical skills using BI tools like Looker/Google Analytics and advanced Excel/Sheets.
- Deep understanding of video creative performance factors like hooks, offer positioning, and funnel alignment.
- Proficiency in AI and self-serve creative tools such as CapCut, MidJourney, or Gemini.
- Demonstrated P&L ownership and ability to build scalable operating playbooks.
- Exceptional written and verbal communication skills for executive-level updates.
Responsibilities
- Own P&L, spend, pacing, and profitability for insurance performance video campaigns.
- Execute in-platform campaign management for Google Ads, including architecture, bidding, and targeting.
- Scale performance across multiple insurance and financial services verticals.
- Drive lead and call generation while optimizing for call quality and conversion rates.
- Own creative strategy through a performance lens, using AI tools for rapid testing.
- Communicate performance insights and strategic decisions to stakeholders and executives.
- Develop and document repeatable operating systems and playbooks for channel growth.
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