Digital Marketing Manager
New
H
Hunt StRetail e-commerce
PhilippinesContractManager
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- Minimum of 5 years
- Required Skills
- Google Analytics
Requirements
- Minimum of 5 years' hands-on experience managing Google Ads campaigns and technical SEO.
- Proven track record of improving ROAS, reducing CPA, and scaling paid search campaigns profitably.
- Strong expertise in technical SEO, including crawl optimisation, indexation, structured data, site architecture, page speed, and Core Web Vitals.
- Advanced experience with Google Analytics (GA4), Google Search Console, Google Tag Manager, and Google Ads Editor.
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
- Excellent written and verbal English communication skills.
- Ability to work independently and confidently manage both paid and organic search.
Responsibilities
- Plan, execute, and optimise Google Ads campaigns across Search, Shopping, Display, and Performance Max with a strong focus on ROAS, CPA, and budget management.
- Develop and implement technical SEO strategies, including site architecture, crawlability, indexation, structured data, page speed, and Core Web Vitals optimisation.
- Conduct keyword research, competitor analysis, and content gap assessments to strengthen organic search performance.
- Monitor and report on campaign performance using Google Analytics (GA4), Google Search Console, and Google Ads.
- Lead the transition of digital marketing responsibilities from the external agency to an in-house function.
- Identify opportunities to improve website conversion rates across landing pages and product categories.
- Stay up to date with search engine algorithm updates, Google Ads platform changes, and industry best practices.
- Collaborate with internal stakeholders to support broader marketing initiatives and contribute to the overall digital marketing strategy.
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