Fractional Growth Marketing Lead
New
C
CareMessageHealth Technology
Remote - USAPart-TimeSenior
Salary100 USD per hour
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Job Details
- Experience
- 8–12+ years
- Required Skills
- SEOCRMHubSpot
Requirements
- 8–12+ years of experience in B2B growth marketing, demand generation, or revenue marketing.
- Demonstrated ownership of qualified pipeline and revenue outcomes.
- Experience building and optimizing integrated programs across paid search, paid social, SEO/AEO, website conversion, email, and events.
- Strong fluency with HubSpot or comparable marketing automation and CRM systems.
- Experience improving website journeys and landing-page conversion through structured testing.
- Strong cross-functional leadership and ability to influence Sales, RevOps, and Product teams.
- Experience in healthcare SaaS, digital health, or highly regulated B2B markets.
- Strong executive presence and ability to produce clear, actionable plans.
- Deep alignment with mission to advance health equity.
- Experience working within resource-constrained growth organizations.
Responsibilities
- Translate ARR, pipeline, and market-development goals into a focused multichannel growth plan.
- Develop and optimize programs across paid search, social, SEO, email, webinars, and partner marketing.
- Own the strategy for website journeys, conversion paths, landing pages, and calls to action.
- Partner with the Strategic Partnerships Director to create co-marketing and demand-generation programs.
- Maintain the growth-marketing measurement framework, including performance metrics, funnel conversion, and ROI.
- Use AI and automation to improve workflow execution, performance analysis, and research speed.
- Establish dashboards and operating cadences to inspect performance and provide executive-level insights.
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