- Translate ARR, pipeline, and market-development goals into a focused multichannel growth plan.
- Develop and optimize programs across paid search, social, SEO, email, webinars, and partner marketing.
- Own the strategy for website journeys, conversion paths, landing pages, and calls to action.
- Partner with the Strategic Partnerships Director to create co-marketing and demand-generation programs.
- Maintain the growth-marketing measurement framework, including performance metrics, funnel conversion, and ROI.
- Use AI and automation to improve workflow execution, performance analysis, and research speed.
- Establish dashboards and operating cadences to inspect performance and provide executive-level insights.
SEOCRMHubSpot