Growth Marketing Manager

New

USFull-TimeManager

Salary100,000 - 110,000 USD per year

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Job Details

Experience: 4–7 years
Required Skills: Data AnalysisGoogle AnalyticsDigital MarketingCRMA/B testingHubSpot

Bachelor's degree in marketing, communications, or a relevant field.
4–7 years of performance, growth, or digital marketing experience, preferably in B2B technology or IT services.
Proven success building regional marketing plans and integrated campaigns.
Experience working within global matrixed teams, sales organizations, and with external agency partners.
Hands-on experience with marketing automation platforms (specifically HubSpot).
Proficiency with web analytics, heatmapping/behavioral tools (Hotjar/Clarity), and CRM systems.
Advanced skills in data manipulation, segmentation, and translating user behavior into business outcomes.
Experience with digital, Account Based Marketing (ABM), and content marketing.
Excellent communication and stakeholder management skills.

Analyze data across the full customer acquisition journey to identify drop-off points and implement practical fixes.
Design, launch, and manage structured A/B and multivariate tests across landing pages, website components, email sequences, and paid channels.
Partner with Sales and Marketing Operations to optimize visitor-to-lead and lead-to-opportunity conversion pathways.
Ensure all marketing materials and experiments align with global brand voice and visual standards.
Collaborate with content and design teams to create high-performing, human-centric marketing assets.
Track, analyze, and report on key commercial marketing indicators such as CAC, LTV, and pipeline metrics.
Turn behavioral data from Google Analytics 4, heatmaps, and CRM dashboards into actionable strategy.
Optimize paid and organic channel spend to maximize return on investment.

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