Social Media & Influencer Content Manager
A
ArchyDental SaaS
United StatesFull-TimeMiddle
Salary$65K - $75K; $65K – $75K
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Job Details
- Experience
- 3+ years
Requirements
- 3+ years of hands-on experience developing and executing social media strategies.
- A portfolio of recent short-form content personally concepted, shot, and edited.
- Demonstrated experience creating social content for a brand, company, or creator with measurable reach or engagement.
- Deep understanding of TikTok and Instagram Reels, including hooks, pacing, retention, native captions, and trends.
- Hands-on video production and editing skills using tools such as CapCut, Premiere Pro, Final Cut Pro, or After Effects.
- Comfort creating content using both a smartphone and a professional camera.
- Experience working with influencers, creators, ambassadors, or subject-matter experts.
- Strong storytelling and writing skills with the ability to simplify dental and software topics.
- Comfort appearing on camera and directing non-professional creators in interviews.
- Analytical fluency to interpret content performance and apply data-driven improvements.
- Willingness to travel 6 to 10 times per year to create content on location.
- Ability to work effectively in a startup environment.
Responsibilities
- Own the short-form content workflow for TikTok and Instagram Reels from idea to published post, including research, concepts, hooks, scripts, shot lists, filming, editing, captions, publishing, and post-publish learning.
- Create content for Archy's branded accounts and scripts for creator accounts.
- Travel to select dental conferences, customer events, and Archy gatherings to capture interviews, product moments, behind-the-scenes footage, and fast-turnaround event content.
- Recruit, vet, onboard, brief, and manage a roster of 10 to 20 internal and external creators, with a focus on dental professionals.
- Manage the day-to-day execution of creator partnerships, including outreach, briefs, timelines, content reviews, approvals, usage rights, and performance reporting.
- Maintain the publishing and creator campaign calendar for TikTok and Instagram Reels.
- Monitor short-form trends, audience behavior, and dental conversations to identify timely ideas.
- Track engagement metrics and turn results into actionable insights for future campaigns.
- Collaborate with Marketing, Sales, and Customer Success to find and execute strong stories.
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