Director, Lifecycle Marketing
New
Based in the United StatesFull-TimeDirector
SalaryCompetitive annual salary range of approximately $109,000–$135,000
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Job Details
- Experience
- 6+ years
- Required Skills
- HubSpot
Requirements
- 6+ years of experience in lifecycle marketing, CRM, retention marketing, marketing automation, email marketing, or related fields.
- Proven experience leading and developing teams, including coaching, performance management, and talent development.
- Demonstrated success creating enterprise lifecycle strategies that improve customer engagement, retention, loyalty, and revenue growth.
- Strong knowledge of customer journey mapping, segmentation, personalization, CRM strategy, and omnichannel marketing programs.
- Experience advising clients or senior stakeholders and presenting strategic recommendations.
- Ability to translate complex analytics and performance data into actionable business insights.
- Experience supporting business development efforts, including audits, proposals, and strategic presentations.
- Familiarity with customer data platforms, CRM integrations, analytics tools, and marketing technology ecosystems.
- Hands-on experience with lifecycle marketing platforms such as Klaviyo, Braze, Salesforce Marketing Cloud, HubSpot, Iterable, Attentive, Pardot, Marketo, or similar solutions.
- Strong understanding of web analytics, measurement frameworks, experimentation, and performance optimization.
- Passion for innovation, artificial intelligence, and evolving lifecycle marketing best practices.
- Excellent communication, collaboration, organizational, and problem-solving skills.
Responsibilities
- Lead lifecycle marketing strategies for enterprise and high-growth accounts, acting as a trusted advisor to senior client stakeholders and guiding acquisition, retention, loyalty, and revenue growth initiatives.
- Develop customer journey strategies, lifecycle roadmaps, segmentation approaches, personalization frameworks, and omnichannel engagement programs aligned with client objectives.
- Manage, mentor, and develop lifecycle marketing team members while establishing scalable processes, playbooks, and quality standards.
- Support business development activities through audits, proposals, strategic recommendations, and sales presentations.
- Provide strategic guidance across marketing automation platforms and customer engagement technologies, while contributing hands-on support when needed.
- Partner with analytics, engineering, creative, and other teams to build integrated customer experiences and improve marketing effectiveness.
- Establish measurement frameworks, KPIs, and reporting structures that connect lifecycle performance to business outcomes.
- Drive experimentation strategies across messaging, creative, channels, and customer experiences to optimize engagement and conversion.
- Leverage performance insights, customer data, and AI-driven workflows to identify opportunities for growth while maintaining compliance with privacy, deliverability, and data governance standards.
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