Demand Generation Manager
New
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Spinnaker SupportEnterprise IT Services
Remote USFull-TimeManager
Salary115,000 - 125,000 USD per year
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Job Details
- Experience
- 5+ years
Requirements
- 5+ years of B2B demand generation or growth marketing experience.
- Hands-on expertise with enterprise marketing automation platforms (Pardot, HubSpot, Marketo, Eloqua, or equivalent).
- Deep proficiency in Salesforce CRM for campaign tracking, lead management, and pipeline reporting.
- Proven track record of building programs that generate measurable pipeline.
- Strong analytical skills, including the ability to build reports and interpret funnel data.
- Experience running ABM programs targeting enterprise accounts.
- Excellent cross-functional communication and project management skills.
- Familiarity with intent data platforms is preferred (e.g., Bombora, 6sense, Demandbase).
Responsibilities
- Develop, execute, and optimize multi-channel demand generation programs across email, paid media, content syndication, webinars, events, and ABM.
- Own the full marketing funnel from top-of-funnel awareness through MQL-to-SQL handoff, ensuring quality, velocity, and volume.
- Build and manage account-based marketing (ABM) programs targeting enterprise accounts.
- Own campaign execution and lead management in Pardot, including segmentation, scoring, and nurture workflows.
- Maintain data hygiene and lead routing integrity across Pardot and Salesforce.
- Own weekly and monthly reporting on pipeline contribution, MQL/SQL volume, conversion rates, CAC, and campaign ROI.
- Build dashboards to provide marketing and sales leadership clear visibility into performance.
- Manage relationships with paid media agencies to maximize performance across LinkedIn, Google, and programmatic channels.
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