Senior Performance Marketing Manager (Paid User Acquisition)
New
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PragmatikeAI Consumer Technology
Ukraine; Colombia, Philippines, Bulgaria, Latvia, Vietnam, Hungary, Lithuania, Bosnia & Herzegovina, Estonia, Serbia, Poland, Brazil, Chile, Thailand, Türkiye, Argentina, Romania, SlovakiaContractSenior
Salary not disclosed
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Job Details
- Languages
- Fluent English required
- Experience
- 4+ years of experience
- Required Skills
- Data analytics
Requirements
- 4+ years of experience managing paid user acquisition for B2C consumer mobile applications.
- Proven expertise running and scaling Meta Ads campaigns with full ownership of performance outcomes.
- Hands-on experience with TikTok Ads and Google App Campaigns.
- Strong understanding of mobile app acquisition, subscription businesses, and conversion funnels.
- Deep knowledge of attribution platforms such as AppsFlyer or Adjust.
- Experience working with SKAdNetwork (SKAN), deferred deep linking, and iOS attribution challenges.
- Strong analytical mindset with expertise in CAC, ROAS, LTV, payback, and campaign optimization.
- Comfortable working independently and owning the paid acquisition function.
- Experience leveraging AI tools to improve research, reporting, analysis, or campaign optimization.
- Excellent communication skills and fluent English.
Responsibilities
- Own paid user acquisition across Meta, TikTok, Google, and additional acquisition channels.
- Manage campaign structure, budgets, bidding strategies, audience targeting, and placements.
- Lead creative testing by evaluating assets from internal creative and UGC teams, scaling high-performing campaigns and iterating on underperforming ones.
- Optimize the complete acquisition funnel from ad click to subscription conversion, focusing on CAC, ROAS, LTV, and payback.
- Scale marketing spend while maintaining strong acquisition efficiency.
- Own attribution and measurement across mobile acquisition, including MMPs, SKAdNetwork, deep linking, and post-ATT performance analysis.
- Partner with product and leadership to improve onboarding flows, landing experiences, and conversion rates.
- Report campaign performance using clear metrics and actionable insights.
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