Paid Search and Marketing Specialist

New

Based in CanadaContractMiddle

Salary not disclosed

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Job Details

2+ years of experience managing Google Ads campaigns, either in-house or within an agency environment.
Experience building websites using platforms such as WordPress, Wix, Squarespace, Webflow, GoHighLevel, or similar tools.
Strong knowledge of Google Ads, Google Analytics, Google Tag Manager, conversion tracking, and Google Business Profile.
Understanding of SEO, local search optimization, and landing page best practices.
Strong analytical skills with the ability to interpret campaign data and provide actionable recommendations.
Excellent communication skills and confidence working directly with customers.
Ability to manage multiple accounts, priorities, and projects in an organized manner.
Comfortable learning new software, AI tools, and evolving marketing technologies.
Self-motivated, adaptable, and able to thrive in a fast-paced, collaborative environment.

Create, launch, monitor, and optimize Google Ads campaigns to improve lead quality, conversion rates, and return on investment.
Manage keyword strategies, campaign structures, bidding approaches, landing page recommendations, and ongoing performance analysis.
Build, launch, and maintain customer websites using supported website platforms, ensuring strong usability and lead-generation capabilities.
Configure website forms, tracking tools, SEO fundamentals, integrations, and analytics systems to support marketing performance.
Analyze campaign and customer data to identify opportunities, recommend improvements, and drive better outcomes.
Partner directly with customers to understand their goals, communicate results, and provide marketing guidance.
Develop scalable processes and leverage new marketing tools, AI solutions, and emerging technologies to improve efficiency.

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