Events Marketing Manager
New
P
Panorama EducationEdTech B2B SaaS
United StatesFull-TimeManager
Salary85,000 - 125,000 USD per year
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Job Details
- Experience
- 3-5 years
- Required Skills
- Project ManagementSalesforceHubSpot
Requirements
- 3-5 years of experience in B2B event marketing, field marketing, or demand generation.
- Exposure to both in-person and virtual/webinar event execution.
- Proven ability to design event plans and execute across multiple formats and channels.
- Strong project management skills with the ability to manage multiple initiatives and vendor relationships simultaneously.
- Proficiency in CRM and Marketing Automation tools, specifically HubSpot and Salesforce.
- Ability to design metrics, track KPIs, and translate performance data into actionable insights.
- Familiarity with event tools, registration systems, and lead management workflows.
- Experience in EdTech is preferred, or the ability to ramp up quickly in a complex B2B SaaS environment.
Responsibilities
- Own end-to-end execution of assigned in-person and virtual events including industry conferences, field activations, and customer meetings.
- Manage event logistics, including vendor coordination, venue selection, registration, speaker management, and onsite delivery.
- Implement lead capture, collection, and follow-up strategies to ensure data integrity.
- Collaborate with internal marketing teams to ensure messaging, positioning, and campaign alignment.
- Maintain event documentation, run-of-show plans, and build scalable event operation playbooks.
- Track and analyze event performance, including registrations, attendance, lead volume, and pipeline influence.
- Develop dashboards and recurring reports to share insights and ROI recommendations with leadership.
- Partner with Sales and Client Partnerships to align on event goals, staffing, and follow-up execution.
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