Product Manager, SEO & Growth
New
Anywhere in the USFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- Product ManagementProduct Analytics
Requirements
- 3–5 years of product management experience, ideally with hands-on PLG, growth, activation, or funnel ownership.
- Hands-on SEO experience, especially technical or programmatic SEO at a meaningful scale.
- Proficiency with Google Search Console (GSC) and Amplitude, or a similar product analytics platform.
- Ability to work closely with Engineering on technical requirements and implementation trade-offs.
- Excellent async communication skills, including experience writing PRDs, roadmap updates, and stakeholder communications.
- Willingness to travel for sales meetings, leadership retreats, etc.
Responsibilities
- Own the activation funnel from first session through paid conversion.
- Instrument the PLG funnel in Amplitude and define key activation benchmarks.
- Run structured experiments to reduce friction and improve time-to-first-value.
- Identify coverage gaps and prioritize indexing expansion across Trellis’s programmatic SEO footprint.
- Own canonical URL strategy and MCP/UTM attribution governance.
- Partner with Engineering on schema, indexing infrastructure, and court taxonomy expansion.
- Maintain a clear roadmap and write scoped product requirements for Engineering.
- Run sprint priorities and deliver consistent weekly updates on roadmap status and experiment results.
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