Industry Product Marketing Director (High Tech)
New
Bay AreaFull-TimeDirector
Salary$185,000 - $210,000 a year
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Job Details
- Experience
- 10+ years of experience in the high technology manufacturing industry
- Required Skills
- Market Research
Requirements
- 10+ years of experience in the high-technology manufacturing industry (e.g., semiconductor, hardware, networking).
- Strong understanding of Product Lifecycle Management (PLM) and Quality Management Systems (QMS).
- Familiarity with enterprise technologies such as ERP, MES, and CAD.
- Proven experience developing industry positioning, thought leadership, and GTM strategies for executive buyers.
- Strong executive communication, storytelling, and presentation skills.
- Data-driven decision-making ability using performance analytics and market insights.
- Collaborative leadership experience in cross-functional environments.
- Bachelor’s degree in engineering, business, marketing, or equivalent experience.
- Ability to travel 10-20% for company events, customer meetings, and conferences.
Responsibilities
- Develop and communicate a differentiated point of view on industry challenges for high-tech manufacturers.
- Conduct ongoing market and competitive intelligence to guide strategy and product roadmap priorities.
- Partner with cross-functional teams to plan and execute integrated campaigns for engineering and executive audiences.
- Own industry-specific packaging and pricing strategies while providing support for complex sales deals.
- Create high-impact sales enablement content, analyst assets, and executive-ready communications.
- Train go-to-market teams on Propel’s product portfolio and value proposition for the high-tech vertical.
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