Creative Strategist
New
California, California, United StatesFull-TimeMiddle
Salary$80,000–$115,000 base salary, based on experience and leveling
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Job Details
- Experience
- 3+ years
- Required Skills
- Data Analysis
Requirements
- 3+ years of experience in creative strategy, performance marketing, paid social creative, DTC ecommerce, or a performance creative agency.
- Strong understanding of paid social creative, especially for Meta.
- Deep understanding of what makes video ads convert, including hooks, pacing, messaging, storytelling, offers, and visual structure.
- Experience building or contributing to a creative testing system that generates new concepts consistently.
- Strong analytical ability and comfort reviewing performance data.
- Ability to deeply understand a product, customer persona, and the emotional and functional reasons people buy.
- Strong creative instincts, copywriting ability, and visual taste.
- Highly self-motivated, resourceful, and able to take ownership.
- Strong collaborator who can work effectively with internal team members, creators, editors, freelancers, and agencies.
- Curious, adaptable, eager to learn, and comfortable moving fast in a startup environment.
Responsibilities
- Own creative strategy across paid social and performance marketing channels, with a strong focus on Meta.
- Build and manage a repeatable creative testing framework across hooks, formats, scripts, offers, concepts, personas, and audience segments.
- Develop creative angles based on customer pain points, product benefits, trends, competitor research, customer reviews, and performance data.
- Own the pipeline of performance video assets, including UGC, creator-led ads, founder-led content, product demos, recipe content, narrative ads, comparison ads, and social-first concepts.
- Analyze creative performance to identify winning patterns, scalable concepts, and opportunities for improvement.
- Manage the creative process from concept to brief, scripting, production, editing, feedback, and final delivery.
- Direct creators, editors, freelancers, agencies, and internal team members to produce high-performing assets.
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