- Analyze playable performance to extract actionable insights and drive iterative improvements
- Benchmark market trends and ad networks to uncover opportunities for ideation and creative differentiation
- Define and craft playable briefs combining performance data, game feel expertise, and strong art direction
- Monitor and optimize playable performance over time, shaping strategies to continuously improve engagement and conversion
- Partner closely with cross-functional teams like Product, User Acquisition, Video, and Analytics to align production priorities
- Proactively identify and implement process and product improvements to elevate playable development efficiency
Project ManagementData Analysis