Director, Product Marketing
New
Remote / Toronto; The OTE range represents the minimum and maximum for this position across North America.Full-TimeDirector
Salary$210,000 - $290,000 a year. For candidates in Canada, the range is $258,000–$320,000 CAD.
Apply NowOpens the employer's application page
Job Details
- Experience
- 12+ years of experience in product marketing or related roles, including 3+ years building, leading, and mentoring teams.
Requirements
- 12+ years of experience in product marketing or related roles.
- 3+ years building, leading, and mentoring teams.
- Proven ownership of end-to-end sales enablement programs across complex B2B SaaS motions.
- Experience leading analyst relations efforts and managing external market perception.
- B2B SaaS experience selling into enterprise.
- Familiarity with RevOps or finance personas is a strong plus.
- True player-coach mentality.
- Strong storytelling abilities with a focus on translating complex products into compelling narratives.
- Comfortable using data to define success, measure impact, and guide decisions.
- Excellent communicator and presenter.
Responsibilities
- Lead, develop, and mentor a high-performing team spanning product marketing, sales enablement, and customer advocacy.
- Own and evolve CaptivateIQ’s positioning, messaging, and narrative as we launch new products and expand into broader categories.
- Scale product launch processes that drive awareness, adoption, and differentiation.
- Build a durable market, voice of customer and competitive intelligence research engine.
- Own enablement across GTM teams, ensuring teams are equipped to win new logos, drive expansion, and support renewals.
- Transform customers into fans by building and scaling advocacy and reference programs.
- Build CaptivateIQ’s external credibility through analyst relations, review sites, and other validation channels.
- Partner cross-functionally with Product, Sales, Customer Success, RevOps, and Marketing to ensure tight GTM alignment.
- Support executive-level storytelling for customers, analysts, and key external audiences.
View Full Description & ApplyYou'll be redirected to the employer's site
