Web3 Product Marketing Manager, DEX

New

ImprobableBlockchain, Web3

Remote - InternationalFull-TimeMiddle

Salary not disclosed

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Job Details

Requirements

Solid experience in product marketing or a related role.
Meaningful hands-on experience in Web3, consumer fintech, or trading products.
Experience with retail trading products or exchanges (DEX or CEX).
Deep understanding of how order books, derivatives, or perps function.
Proven track record of leading product launches end to end with measurable results.
Proven ability to own product positioning and messaging.
Strong grasp of crypto-native culture and communities (X, Discord, Web3 platforms).
Highly analytical with experience defining and tracking growth and adoption metrics.
Comfortable operating hands-on in a fast-moving environment.

Responsibilities

Shape product positioning, launches, and the overall market narrative.
Develop messaging for core audiences including trading communities and professional traders.
Lead end-to-end go-to-market strategy for new features and product capabilities.
Monitor and analyze the onchain derivatives and trading landscape to inform strategy.
Execute growth and retention initiatives such as referral mechanics and community engagement programs.

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