Head of Product Marketing
New
V
VeriffB2B SaaS, Identity
USA (Remote)Full-TimeManager
Salary$220,000 - $250,000 per year + Commission
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Job Details
- Experience
- 10+ years
Requirements
- 10+ years in product marketing within B2B SaaS, including leadership experience.
- Deep expertise in building positioning and messaging from the ground up.
- Proven track record of sales enablement that drove measurable impact on deals and revenue.
- Experience building competitive intelligence programs that influence strategy and sales behavior.
- Strong vertical or segment go-to-market experience.
- Exceptional writing and communication skills.
- Proven ability to operate as a partner to Sales and Product teams.
- Experience in identity, security, or fintech space is a plus.
Responsibilities
- Own Veriff’s messaging architecture from company narrative to product, persona, and vertical levels.
- Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers.
- Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing.
- Own the strategy and output for sales enablement, focusing on improving win rates and deal velocity.
- Build and maintain a high-impact content set including core pitch, vertical narratives, and competitive positioning.
- Own competitive strategy by tracking positioning, product evolution, and win/loss dynamics.
- Develop go-to-market strategies for Financial Services, Marketplaces, and Resellers.
- Own GTM execution for product launches, including packaging and pricing input.
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