Lead Growth Marketing Manager
New
K
KitB2B SaaS / Creator Economy
We're 100% remote with team members across the globe., Primarily East Coast time, requiring flexibility for West Coast, Europe, or Asia based team members.Full-TimeLead
Salary$180K; $180K • $50K Equity • Profit Sharing; L5: $180K • $50K Equity • Profit Sharing
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Job Details
- Experience
- 8–12+ years
Requirements
- 8–12+ years in growth, demand generation, or performance marketing in B2B SaaS, PLG, or creator economy businesses.
- Proven success improving marketing efficiency while maintaining or increasing qualified lead volume, pipeline, or revenue.
- Experience scaling paid channels such as Google, Meta, LinkedIn, and YouTube.
- Expertise in LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based performance measurement.
- Proficiency in creative testing feedback loops across hooks, messaging, landing pages, and offers.
- Experience with conversion rate optimization across landing pages, onboarding, and multi-step funnels.
- Ability to balance brand-building and performance marketing goals.
- Strong collaboration skills with Creative, Product Marketing, Sales, Analytics, and Product teams.
- Experience implementing AI tools for campaign research, creative production, and audience insights.
- Experience with budget management, forecasting, and prioritization in resource-conscious environments.
Responsibilities
- Optimize paid acquisition by aligning targeting, creative, channel mix, landing pages, and lifecycle handoffs to higher-value customers.
- Grow qualified demand for the sales-led motion by identifying right segments, offers, channels, and conversion paths.
- Own strategy, execution, testing, budget allocation, and outcomes across core paid channels.
- Partner with Creative and Product Marketing to develop and iterate paid creative that reflects brand while driving results.
- Increase awareness and consideration among target creator segments.
- Build reporting clarity connecting marketing spend to MRR, pipeline, CAC, LTV, and payback.
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