Senior Product Manager, Consumer Growth & Fan Engagement
New
CanadaFull-TimeSenior
SalaryCompetitive salary range of $135,000 – $145,000
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Job Details
- Experience
- 5+ years
- Required Skills
- Artificial IntelligenceProduct ManagementData analyticsA/B testing
Requirements
- 5+ years of product management experience building consumer-facing products, ideally within sports media, publishing, fantasy sports, gaming, betting, community platforms, or similar industries.
- Strong knowledge of US sports culture and how fans build relationships with teams, athletes, and communities.
- Proven experience delivering products or features that improved engagement, retention, personalization, audience growth, monetization, or customer lifetime value.
- Experience building or scaling community, loyalty, participation, prediction, personalization, or gamification experiences.
- Hands-on experience with fan identity, audience segmentation, registration flows, or first-party data products.
- Strong experimentation mindset with experience using customer insights, analytics, testing frameworks, and AI-enabled workflows.
- Ability to independently manage initiatives from concept through launch, optimization, and iteration.
- Excellent communication skills with the ability to influence stakeholders across technical and business teams.
- Strong analytical skills and comfort using data to guide product decisions and measure outcomes.
- Familiarity with AI technologies and their application in consumer experiences, product workflows, or operational efficiency.
Responsibilities
- Own the product strategy, roadmap, and execution for fan engagement experiences, including community features, personalization, interactive experiences, participation tools, and gamification initiatives.
- Develop initiatives around fan identity, registration, audience segmentation, and first-party data to strengthen direct relationships with users.
- Build a strong experimentation culture through A/B testing, rapid prototyping, user research, cohort analysis, and continuous optimization.
- Leverage AI-powered tools, workflows, and automation to accelerate product discovery, experimentation, vendor evaluation, and delivery processes.
- Partner with editorial, marketing, revenue, business development, growth, data, design, and engineering teams to launch impactful consumer experiences.
- Evaluate and integrate third-party technologies, platforms, and vendors while managing build-versus-buy decisions.
- Define success metrics, KPIs, and measurement frameworks to evaluate product performance and business impact.
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