Senior SEO Content Strategist
Based in IndiaFull-TimeSenior
SalaryCompetitive salary paid in USD on a consistent monthly basis.
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Job Details
- Experience
- 5-7 years
- Required Skills
- Google AnalyticsSEOSEMrushAhrefs
Requirements
- 5-7 years of combined SEO and content marketing experience, ideally within fintech, cryptocurrency, financial services, or another regulated industry.
- Proven experience increasing organic traffic, improving rankings, and driving conversions.
- Strong technical SEO knowledge, including search algorithms, website architecture, page speed optimization, schema markup, and Core Web Vitals.
- Demonstrated ability to independently implement SEO improvements and work closely with technical teams.
- Exceptional writing and editing skills for complex financial and technology topics.
- Hands-on experience with digital PR and link-building strategies.
- Proficiency with SEO and analytics tools including Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and CMS platforms such as WordPress or Drupal.
- Working knowledge of HTML and CSS for basic technical updates.
- Strong analytical skills with the ability to turn data into strategic recommendations.
- Excellent collaboration skills with experience working across product, compliance, design, growth, and communications teams.
Responsibilities
- Own and execute the complete organic growth strategy, including keyword research, competitive analysis, SEO roadmap development, and performance targets.
- Develop and implement technical SEO improvements across website architecture, crawlability, page speed, schema markup, internal linking, Core Web Vitals, and overall search performance.
- Partner with developers and designers to translate SEO requirements into actionable improvements and ensure new product launches follow SEO best practices.
- Manage SEO tools and reporting platforms such as Google Search Console, Google Analytics, SEMrush, Ahrefs, and Screaming Frog to identify opportunities and provide actionable insights.
- Create and optimize content strategies across blogs, landing pages, and educational resources.
- Write and edit accurate, engaging content that explains complex fintech and cryptocurrency topics clearly while maintaining compliance standards.
- Conduct content audits to refresh, consolidate, and improve existing content libraries.
- Develop and support digital PR initiatives through research-based campaigns, industry insights, and link-earning assets.
- Manage outreach opportunities through platforms such as HARO and Qwoted to secure high-authority media coverage.
- Monitor backlink performance and domain authority to continuously improve SEO strategies.
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