SEO Specialist
New
IndiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 4+ years
- Required Skills
- ShopifyGoogle AnalyticsSEOSEMrushAhrefs
Requirements
- 4+ years of hands-on SEO experience in a fast-paced e-commerce or DTC environment.
- Proven success with building and executing link acquisition strategies.
- Deep understanding of technical SEO, content strategy, on-page and off-page optimization.
- Proficiency with SEO and analytics tools (e.g., Ahrefs, Screaming Frog, GA4, GSC, SEMrush).
- Strong analytical skills and experience using data to inform decisions.
- Experience collaborating with cross-functional teams (content, dev, UX, marketing).
- Excellent written and verbal communication skills in English.
- Familiarity with Shopify or similar e-commerce platforms is a plus.
Responsibilities
- Develop and execute a comprehensive SEO strategy to drive organic traffic, improve rankings, and increase conversions.
- Conduct keyword research to identify high-impact opportunities and gaps across our product and content categories.
- Optimize on-page SEO, including site structure, metadata, internal linking, and content enhancements.
- Own technical SEO efforts in collaboration with engineering to improve site speed, crawlability, indexation, and structured data implementation.
- Develop and lead a scalable link-building strategy to grow domain authority and rankings for competitive keywords.
- Define and oversee a scalable content roadmap driven by search demand and business priorities.
- Monitor and analyze site performance using tools like Google Search Console, GA4, Ahrefs, and SEMrush.
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