Head of Marketing, Motley Fool Asset Management
New
Based in the United StatesFull-TimeManager
Salary$140,000 - $165,000 USD
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Job Details
- Experience
- 6–10 years
- Required Skills
- Google AnalyticsComplianceHubSpot
Requirements
- 6–10 years of marketing experience within financial services, with significant experience in ETFs, investment management, or related financial products.
- Strong understanding of retail investor, financial advisor, and registered investment advisor (RIA) audiences.
- Experience managing multi-channel marketing campaigns from strategy through execution.
- Demonstrated ability to manage complex projects, prioritize competing initiatives, and deliver results in a fast-paced environment.
- Excellent written communication skills with strong attention to detail and a commitment to quality.
- Bachelor’s degree in Marketing, Business, Finance, or a related field.
- Experience working within regulated marketing environments, including familiarity with financial advertising requirements.
- Strong leadership skills with the ability to manage vendors, agencies, and internal collaborators.
- Experience using marketing analytics and automation tools such as HubSpot, Google Analytics, or similar platforms.
- Ability to leverage AI tools effectively while applying strong editorial judgment.
- Experience with platforms such as eVestment, Wilshire, Red Oak, or Morgan Stanley 4U is preferred.
- Background in financial services PR, podcasting, events, or marketing automation is a plus.
Responsibilities
- Develop and execute a marketing strategy targeting retail investors and professional advisor audiences, aligning initiatives with business objectives, timelines, and measurable KPIs.
- Build and manage an integrated marketing calendar covering campaigns, communications, events, content production, and compliance review processes.
- Create and optimize multi-channel marketing programs across email, digital advertising, social media, webinars, events, content marketing, and investor communications.
- Identify and manage strategic partnerships with distribution partners, content platforms, and industry organizations.
- Oversee the production, review, and distribution of marketing collateral, ensuring accuracy, consistency, and regulatory compliance.
- Manage workflows for design, copywriting, compliance approvals, version control, and content distribution.
- Coordinate with legal and compliance teams to ensure marketing activities align with applicable financial regulations and advertising requirements.
- Own marketing budget planning, vendor management, spend tracking, and reporting to leadership teams.
- Manage external agencies, freelancers, and creative partners while making effective build-versus-outsource decisions.
- Establish responsible AI usage practices to improve productivity and innovation while maintaining quality and brand standards.
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