Paid Social Media Manager
E
EverwayTechnology/SaaS
Remote- UKFull-TimeManager
SalaryCompetitive salary with bonus opportunities
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Job Details
- Experience
- 3+ years
- Required Skills
- Data AnalysisDigital MarketingBudget management
Requirements
- 3+ years of professional experience in paid social media, paid acquisition, or a related digital marketing role.
- Experience planning, executing, and optimising paid social campaigns across LinkedIn and Meta platforms.
- Experience managing paid media budgets, forecasting performance, and making investment decisions based on results.
- Experience developing audience strategies, including retargeting, customer list, lookalike, and account-based audiences.
- Ability to analyse campaign performance data and translate insights into recommendations and action.
- Understanding of how paid and organic social activity work together to support marketing objectives.
- Ability to collaborate effectively with internal and external stakeholders across multiple regions and functions.
- Experience using AI-enabled tools or automation to improve campaign planning, optimisation, reporting, or workflow efficiency.
- Degree or equivalent experience in Marketing, Digital Marketing, or a related field (Desirable).
- Experience working for a global B2B organisation (Desirable).
- Experience working within a technology or SaaS business (Desirable).
- Experience applying account-based marketing strategies within paid social campaigns (Desirable).
- Experience working in an agile environment (Desirable).
Responsibilities
- Own the paid social media strategy across priority platforms, ensuring alignment with global brand, campaign, product, and business objectives.
- Plan, build, launch, and optimise paid social campaigns across LinkedIn and Meta platforms.
- Manage paid social budgets, forecasting, and strategic spend allocation across campaigns.
- Develop and execute audience strategies including retargeting, lookalike, and account-based audiences.
- Plan and execute structured testing across creative, messaging, formats, and placements.
- Define success measures and KPIs, providing clear reporting and insights to stakeholders.
- Collaborate with Organic Social, Brand, Content, Product, and Campaign teams to integrate paid activity.
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